What can I help you with?
In 20 minutes, we’ll check whether the first section of your website (the hero header) clearly communicates your offer, builds trust, and guides visitors toward the right action.
First screen. First impression. Concrete improvements.
What will we focus on during this consultation?
Message clarity
We’ll check whether visitors immediately understand what your company does, who your offer is for, and what value you provide.
Information hierarchy
We’ll assess whether the headline, description, visuals, and other elements work together as a clear, cohesive whole and guide attention to the right places.
Cognitive load
We’ll check whether your hero contains too many messages, buttons, or visual elements that make it harder for visitors to make a decision.
Alignment with the user journey
We’ll assess whether the hero addresses the needs of visitors arriving on your website and logically guides them to the next step.
What can you gain from this consultation?
01
A diagnosis of the most important UX issueYou’ll learn which elements of your hero may cause confusion, increase cognitive load, or make it harder for visitors to complete the primary action.
02
An assessment of the initial user journeyWe’ll check whether visitors understand where they’ve landed, what they should do, and where they’ll be taken after clicking the primary CTA.
03
Clear direction for future improvementsYou’ll receive key recommendations on information hierarchy, clarity, CTA placement, and the layout of the first screen.
The key outcome of the consultation is the answer to one question:
What should you change in your hero section so visitors can understand your offer faster and know what to do next?
Why is it worth discussing this with me?
01
UX-focused educationI studied Information Space Architecture, gaining expertise in user experience design, information architecture, and the usability of digital products.
02
Experience designing digital productsI’ve designed websites as well as web and mobile applications. I know how to combine clear communication with a usable interface and business goals.
03
A user and business perspectiveI look beyond how the hero looks. Most importantly, I assess whether it helps visitors understand your offer and supports the action that matters most to your business.
04
A focused approach to the problemIn a short amount of time, I focus on the elements that have the greatest impact on the first impression and the user’s journey that follows.
Why is it worth it?
The first screen can determine whether a visitor stays on your website or leaves without ever understanding your offer. Even small issues with hierarchy, clarity, or the CTA can leave them unsure of what to do next.
Every good story needs a strong beginning. Make sure your user’s journey doesn’t end on the first screen.
Find out what’s working on your website. Is your hero header working? Sign up for a short, free audit.
Product Design & Design Systems ConsultantKarol Gorus
Schedule a 25-min call with our expertComplimentary consultation
Product Design & Design Systems ConsultantKarol Gorus