You invest in marketing, SEO, campaigns, and website development, but they don’t translate into the number of inquiries or sales you expect. Traffic doesn’t generate enough leads, gradually declines, or remains too low to meaningfully support sales.
Customers don’t leave without a reason. They may get lost in your offering, fail to find the answers they need, not trust your brand, or simply not know what to do next. Each of these barriers costs you leads and sales.
Using GA4 data and Hotjar click maps, we’ll identify where users drop off, which elements they ignore, and what’s preventing them from getting in touch or completing a purchase.
We’ll use data from Google Search Console and Ahrefs to assess which queries your website ranks for, who is reaching it, and whether the traffic matches the actual intent of potential customers.
We’ll assess the clarity of your offering, content hierarchy, forms, CTAs, and the steps that guide users toward conversion.
We’ll assess whether your content is clear and accessible to search engines and AI systems such as Google AI Overviews and ChatGPT.
We’ll analyze your website structure, navigation, internal linking, and key landing pages.
The outcome of the consultation won’t be a report that ends up on a shelf.
You’ll get an action plan that helps you make decisions based on data rather than intuition.
Od ponad dwóch dekad projektuję rozwiązania, które mają nie tylko dobrze wyglądać, ale przede wszystkim wspierać wzrost i realizować cele biznesowe.
Digital products I’ve designed have received the iF Design Award and German Design Award - recognition of the quality of their strategy, user experience, and execution.
I don’t assume you need a redesign, more SEO, or a bigger budget. I first identify where you’re really losing potential and what should be improved first.
I don’t assess a website in isolation. I look at your brand strategy, user experience, analytics, visibility, and technology as one connected system.
You can invest more in marketing, SEO, campaigns, and website development. But if you don’t know where you’re actually losing customers, a bigger budget will only make the same problem grow faster.
This consultation is designed to help you spend less on the wrong decisions and more on actions that unlock your company’s potential.
